This Thursday we will have another seminar of our research lab (https://www.ufrgs.br/gpmc).
Maria Alice Pasdiora, doctoral student at PPGA / UFRGS, will present her article “Do upgrades influence how much I like my possessions?”.
The seminar will take place on Thursday, 10/09, from 2pm to 3pm, virtually, using Google Meet (meet.google.com/dnp-yhxs-mck).
Abstract: When consumers are exposed to upgrades, they change their decision process and how they perceive the status quo. Through five experiments, involving several product categories, we find that the exposure to upgrades accelerates the hedonic decline for the status quo. Complementarily, we provide moderation-based and mediation-based evidence for attention to the status quo driving this effect. Specifically, when consumers are exposed to upgrades, they pay less attention to the status quo. As a consequence, their hedonic decline accelerates. Further, we ruled out alternative accounts for the mechanism, such as perceived repetition and attention to the number of repetitions.
We waiting for your (virtual) presence!
