Good news! ANPAD announced the papers approved for the IX ANPAD MARKETING MEETING – EMA and some participants of the Marketing and Consumption Research Group (https://www.ufrgs.br/gpmc) had their work approved!
Below is a list of the titles and authors of the approved works. We take this opportunity to congratulate everyone for their dedication in building these research!
> Title: “The Upgrade Paradox: Are Better Products Bad for Consumers?”. Authors: Maria Alice Pasdiora (UFRGS) and Vinicius A. Brei (UFRGS).
> Title: “A Decade of Research on Customer and Consumer Engagement: A Review and Future Research Agenda”. Authors: Ricardo Limongi (UFG), Sylvio Ribeiro (UFRGS) and Vinicius A. Brei (UFRGS).
> Title: “Customer Touchpoints: a Bibliometric Review and Typology Development”. Authors: Isadora Gasparin (UFRGS) and Vinicius A. Brei (UFRGS).
The event will take place on May 25 and 26, 2021, in online format, under the responsibility of the Academic Marketing Division – MKT.
Attention to the next important dates:
• 04/20/2021 – Deadline for registration of selected papers
• 03/05/2021 – Disclosure of the complete program on the Internet
More information on the link: http://www.anpad.org.br/eventos.php?cod_evento=2
We will meet (virtually) at EMA 2021!
