The IX ANPAD MARKETING MEETING – EMA ends today and the Marketing and Consumption Research Group (https://www.ufrgs.br/gpmc) won 2 important awards ?
? 1st Prize: Best work resulting from a doctoral thesis.
Authors: Maria Alice Pasdiora (PPGA / EA / UFRGS) and Vinicius Andrade Brei (PPGA / EA / UFRGS). Title: The Upgrade Paradox: Are Better Products Bad for Consumers?
? 2nd Prize: Best article in marketing published in national journals.
Authors: Vinicius Andrade Brei, Leonardo Nicolao, Maria Alice Pasdiora, Rodolfo Coral Azambuja. All from the Federal University of Rio Grande do Sul / PPGA. Title: An Integrative Model to Predict Product Replacement Using Deep Learning on Longitudinal Data.
Brei, V. A., Nicolao, L., Pasdiora, M. A., & Azambuja, R. C. (2020). An integrative model to predict product replacement using deep learning on longitudinal data. Brazilian Administration Review (BAR), 17 (2), 1–33. https://doi.org/10.1590/1807-7692bar2020190125
Congratulations to all the award-winning authors who have developed a beautiful work ?
Certainly, this recognition only reinforces the serious work that is conducted by the GPMC and makes us even more excited to continue the scientific advances!
