On the last Monday, March 27th, an open class of the Marketing Theory discipline of PPGA was held. The topic of the class was “How to conduct a (systematic) literature review using the best databases and new artificial intelligence apps.” It was a practical class where the main frameworks, databases, and apps used to perform a systematic literature review were presented, such as PRISMA, Scopus, Web of Science, Google Scholar, Zotero, Bing + CHATGPT, Elicit, Connected Papers, Lintmaps, Scholarcy, Paper Digest, Research Rabbit, Liquid Text, Miro, Grammarly, LanguateTool, among others. The class was very dynamic, with the attendance of several PPGA students, both in person and remotely.
For those who were unable to attend, here is the link to the recorded class: https://youtu.be/w8Wb8LZeNcw
