This week, we will kick off with the research seminar rounds of our group. Come and learn a bit about[…]
Author: Jaiany Rocha
GPMC Research Seminar
This week’s presentation features Professor Carla Netto (PUCPR), who will discuss her research “Users’ registering to websites: Is it honeymoon?[…]
EMA 2024 | Approved Papers
The papers selected for the X ANPAD Marketing Conference, EMA 2024, were published, and some members of our Research Lab[…]
GPMC Research Seminars
This week, we will kick off with the research seminar rounds of our group members. Come and learn a bit[…]
Open Classes – How to Develop Impactful Theories?
Professor Brei teaches the course “Theory in Marketing” in the PPGA program on Mondays from 2:00 PM to 6:00 PM[…]
Caldeira Talks: Atlas of Opportunity
Tomorrow, on January 23rd, at 4:00 PM, Professor Vinícius Brei will give a presentation talk about the Atlas of Opportunity[…]
Paper Published
The paper “Forecasting system’s accuracy: a framework for the comparison of different structures” has been published in the journal “Applied[…]
Paper Accepted
The paper “Forecasting system’s accuracy: a framework for the comparison of different structures” has been accepted for publication in the[…]
Paper Published
The paper “Satellite Imagery and Machine Learning for Channel Member Selection” has been published in the journal “International Journal of[…]
PhD Dissertation Project Defense – Alina Flores
Tomorrow, August 18th at 10:00 am, student Alina Flores will defend her PhD Dissertation project titled “Spatial Marketing for Business[…]
