We are pleased to announce that two papers by researchers from the Marketing and Consumption Research Group (GPMC) have been accepted for oral presentation at the EMAC Spring Conference 2025!
The event will take place from May 27 to 30 at ESIC University in Madrid (Spain).
📚 Accepted papers:
📌 Redefining Market Potential: Definitions, Dimensions, and Index
Authors: Alina Fonseca Flores (UFRGS), Jaiany Rocha Trindade (UFRGS), Carla Freitas Silveira Netto (PUCPR), Vinicius Andrade Brei (UFRGS)
📌 Product discontinuation through an RFM-based framework
Authors: Rodrigo Heldt (PUCRS), Cleo Silveira (UFRGS), João Brito (UFRGS), Juliana Costa (UFRGS), Jaiany Rocha Trindade (UFRGS), Vinicius Andrade Brei (UFRGS)
📊 The EMAC Spring Conference is one of the most important academic events in the field of marketing, with 690 papers accepted for oral presentation across 17 thematic tracks.
👏 Congratulations to the authors for this achievement and their dedication to research!
