Author: Eduardo

We are pleased to share that the article “An Integrative Theory of Spatial Marketing and Business Opportunity Identification”, authored by[…]

Next week, the paper “Pathways to Consumption: Physical Mobility, Digital Voice, and the Geography of Market Access” will be presented[…]

The recording of the lecture “Systematic Literature Review with Artificial Intelligence”, delivered by Professor Vinicius Andrade Brei as part of[…]

The coordinator of our group, Professor Vinicius Andrade Brei, participated as a speaker at the first edition of COMEX Inteligente,[…]

We are pleased to announce that two papers by researchers from the Marketing and Consumption Research Group (GPMC) have been[…]

We are pleased to share a great achievement from our academic community! Doctoral student Jaiany Rocha, along with her advisor,[…]

The GPMC will be present at this year’s Quis Conference! Isadora Gasparin (University of Turku), Elina Jaakkola (University of Turku),[…]

Tomorrow, Rafael Albuquerque, a member of GPMC, will present his PhD Defense Committee! We wish him great success! The defense[…]

Fernanda Klein, a master’s student and participant of the GPMC, will be defending her master’s thesis this week.Check out the[…]

The article “Why do upgrades worsen consumers’ experience with their possessions?” has been published in the renowned European Journal of[…]