Celebrating 40 years of innovation at the MIT Media Lab

In the last week of October 2025, Professor Vinícius Brei attended the 40th-anniversary celebrations of the MIT Media Lab, one of the world’s most influential centers for interdisciplinary research. The event was part of Members Week, which brings together companies, researchers, and partners to share the top innovations developed over the past year.

During the week, Professor Brei also participated in meetings with the Connection Science group, part of the Media Lab’s Human Dynamics laboratory, led by Professor Alex “Sandy” Pentland — one of the pioneers of Computational Social Science and one of the world’s most influential data scientists.

On this occasion, Professor Vinícius Brei presented the recent breakthroughs of the Atlas de Oportunidades (Atlas of Opportunities) project, developed in collaboration with MIT since 2018. The project contributes to the ethical use of Artificial Intelligence to generate economic opportunities for individuals and entrepreneurs who lack management knowledge or the resources to invest in market research.

Interactions with researchers such as Alex Pentland, Mohsen Bahrami, Esteban Moro, and Burçin Bozkaya reinforce the group’s commitment to responsible innovation and the internationalization of scientific research.