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GPMC – Marketing & Consumption Research Lab

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GPMC

Author: Guilherme Zart

GPMC Pride at the 2027 UFRGS Graduate Research Fair!

10/29/2026 Guilherme Zart Awards

GPMC/UFRGS celebrates the achievement of our doctoral candidate Pedro Dalosto Alves Branco, one of the winners of the first edition[…]

Vinicius Brei Represents GPMC/UFRGS at an International SEMR Session!

10/27/2026 Guilherme Zart Events

On Friday, October 30, Professor Vinicius Brei (School of Management and Graduate Program in Management, UFRGS, currently at Cambridge Judge[…]

GPMC’s contribution to the Encyclopedia of Artificial Intelligence in Marketing!

10/16/2026 Guilherme Zart Published

GPMC/UFRGS contributes to the Encyclopedia of Artificial Intelligence in Marketing (Springer Nature) with the chapter “Geospatial AI for Market Potential[…]

GPMC at EnANPAD 2026!

10/15/2026 Guilherme Zart Presented

GPMC/UFRGS was represented at the 50th ANPAD Meeting (EnANPAD 2026), held from September 23 to 25 at the University of[…]

GPMC research presented at Harvard University!

10/14/2026 Guilherme Zart Presented

On Saturday, October 3, doctoral candidate Jaiany Rocha Trindade presented one of the studies from her doctoral dissertation at the[…]

Third GPMC Meeting of the semester!

10/13/2026 Guilherme Zart Meeting

This Thursday, October 15, at 10:00 a.m., GPMC/UFRGS welcomes Carla Netto (PUC-PR) and Alina Flores (Grenoble École de Management) for[…]

Recognition at EnANPAD 2026! Professor Vinicius Brei receives the Best Reviewer Award in the Marketing Division!

09/25/2026 Guilherme Zart Awards

It is with great pride and satisfaction that GPMC congratulates our advisor, Professor Vinicius Brei, on receiving the Best Reviewer[…]

GPMC Research Accepted for the XXIX SemeAd 2026

09/22/2026 Guilherme Zart News

GPMC Research Accepted for the XXIX SemeAd 2026 Doctoral ConsortiumSeptember 22, 2026 | GPMC News The Marketing and Consumer Research[…]

Second meeting of GPMC!

09/14/2026 Guilherme Zart Meeting

This Thursday (September 17) at 10 AM, we will have the second GPMC meeting of the semester. The session will[…]

GPMC Meeting!

08/31/2026 Guilherme Zart Meeting, News

This Friday (09/04), at 10 AM, we will have the first GPMC meeting of the semester! With great joy, we[…]

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