The Marketing and Consumption Research Group (https://www.ufrgs.br/gpmc) is in a celebratory mood, as we have a new PhD!
After 4 years of many challenges, studies and dedication, Maria Alice Pasdiora had her thesis approved!
On March 25, 2021, Maria Alice Pasdiora defended her thesis entitled “The Upgrade Paradox: Are Better Products Bad for Consumers?”. The defense was remarkable, because in addition to the excellent researchers Leonardo Nicolao (UFRGS) and Eduardo Bittencourt Andrade (FGV ), who usually participate in the PPGA panels, we also had the presence of Professor Daniel Gilbert (Edgar Pierce Professor of Psychology at Harvard University, USA).
Surely this defense brought many learnings and emotions for those who attended!
Congratulations to Maria Alice and her advisor Vinicius Brei who have done a great job!
We thank everyone who participated (virtually) in this special moment for the GPMC!
