The papers selected for the XLVI ANPAD Annual Meeting, EnANPAD 2022, were published, and some members of our Research Lab had their studies approved. The articles selected for presentation at the event were:
“Would Marketing Science be stronger had it been less frequentist and more Bayesian?” developed by Vinicius Andrade Brei.
“Business Opportunity Identification: a bibliometric analysis” developed by the authors Alina Fonseca Flores and Vinícius Andrade Brei.
“Personalização de Conteúdo na Netflix e suas relações na Satisfação do Consumidor” developed by the authors Jaiany Rocha Trindade, Elmano Pontes Cavalcanti, Laura Maria Aguiar Costa and Edvan Cruz Aguiar.
“Marketing para um Mundo Melhor: uma perspectiva histórica” developed by the authors Jheniffer Dany Lucas and Fernando Bins Luce.
The event will take place on 21 to 23 September, in online format.
ATTENTION to the next important date:
- 06/04/2021 – Deadline for registration of selected papers;
More information about the event can be accessed by the link: http://anpad.com.br/en/event/details/120
Congratulations to the authors. We will meet (virtually) at EnANPAD 2022!
