The paper titled ‘Would Marketing Science be Stronger if it Were Less Frequentist?’ by Vinícius A. Brei of UFRGS/MIT and Jaiany R. Trindade of UFRGS, has been accepted for presentation at the Global Marketing Conference (GMC).
The event will take place on 20 to 23 July, in Seoul, South Korea.
More information about the event can be accessed by the link: https://2023gmc.imweb.me/
Congratulations to the authors.
