This Thursday we will have another seminar of our research lab (https://www.ufrgs.br/gpmc).
This week, Sofia Cunha, master’s student at PPGA / UFRGS, will speak about her dissertation project “PLACES FOR PEOPLE: Perception of multiple stakeholders about the value of the place brand”.
The dissertation seeks to estimate the value of the place brand from a multiple stakeholder perspective. In the survey, the value of the Vale dos Vinhedos brand was analyzed for those who visit, live and do business. The wine region is located in the mountains of Rio Grande do Sul and was the first certified with the Denomination of Origin seal in Brazil.
The seminar will take place on Thursday, 07/23, from 2 pm to 3 pm, virtually, using Google Meet (https://meet.google.com/kvu-ooaz-vnw).
We waiting for your (virtual) presence!
