This Thursday we will have another virtual meeting of our research lab (https://www.ufrgs.br/gpmc).
This week we will talk about the excellent experience at the Marketing Science conference, which took place June 11th to 13th. More specifically, a summary will be presented on:
- theoretical and methodological highlights
- awards
- trends observed in the execution of the best surveys
- how we can adopt the best practices in our research at PPGA.
All students and fellow marketing teachers are welcome (as always!). For students: we suggest looking in the conference program (FINAL-INFORMS-Marketing-Science-Conference-2020-with-Summary-Schedule-FINAL) for research on topics of interest. Including, for students researching Consumer Behavior (a lot of research on CB was presented).
If we have time, we will talk about the paper that was presented: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3481025
The seminar will take place on Thursday (6/18) from 2pm to 3pm, virtually, using Google Meet https://meet.google.com/msc-zuhw-hxy
See you all (virtually) on Thursday!
