This week’s presentation showcases Professor Edvan Aguiar (UFCG) delving into her research titled “Atlas of Opportunity Platform: Adoption, Usability and Insights”. The seminar is scheduled for May 2nd, running from 9 am to 10 am, offered in a hybrid format, available both in classroom 204 at EA and via Zoom.
The purpose of the research is to “Investigate the antecedents of adoption and intention to use opportunity dashboards and verify the impact of its recommendation system on generating user insights.”. Your participation is welcome!
Edvan Aguiar is a Lecturer and Researcher at the Academic Unit of Administration and Accounting at the Federal University of Campina Grande (UAAC/UFCG). He holds a Bachelor’s degree in Business Administration from the State University of Paraíba (UEPB). He obtained his Master’s and PhD in Administration from the Federal University of Pernambuco (PROPAD/UFPE), with a doctoral internship at Georgia State University (J. Mack Robinson College of Business). He is a Permanent Member of the Graduate Program in Administration at the Federal University of Campina Grande (PPGA/UFCG), Leader of the Laboratory for Analysis and Studies of Consumer Behavior (L@EC), and Professor Tutor of PET Administration UFCG. Currently, he conducts research in the following areas: Consumer Behavior, Retail and Services Marketing, Social Media Marketing, Marketing Analytics, Teaching, and Research in Administration.
Meeting Link: https://mit.zoom.us/j/92825888029
