GPMC celebrates the acceptance of five papers at EnANPAD 2026, the leading scientific conference in the field of Management in Brazil and one of the most prestigious academic events in Latin America.
These acceptances reinforce the group’s commitment to producing high-quality research that connects rigorous academic inquiry with contemporary challenges in management, entrepreneurship, and innovation.
📚 The accepted papers are:
📍 Revisão Sistemática de Literatura sobre Centros Históricos Urbanos, sob luz das Teorias de Sintaxe Espacial e Aglomeração Econômica — Ana Guerreiro & Carla Netto
📍 Avaliação de Impacto de Política Pública de Marketing na Formalização de Empreendedores em Smart Cities: Evidências de Curitiba — Fernanda Klein & Vinicius Brei
📍 Entre o Cuidado e o Mercado: Práticas de Effectuation na Gestão de Consultórios de Psicologia — Matheus Kayser & Pedro De Conto
📍 Anthropomorphism of AI Chatbots and Loyalty: the Impacts of Perceived Empathy, Trust, and Task Complexity — Noor Sanders & Carla Netto
📍 How Entrepreneurial Marketing Transforms Social Capital into SME Performance: Evidence from Developed and Developing Economies — Pedro De Conto & Vinicius Brei
📍 The Effect of Entrepreneurial Marketing on Firm Performance: A Meta-analysis — Pedro De Conto & Vinicius Brei
📍 Frugal Intelligence in Place Marketing: A Two-Stage Architecture for Territorial Recommender Systems — Theodora Lucas Holz
Participation in EnANPAD provides an opportunity to share research findings with the national and international academic community, foster scholarly exchange, and contribute to the advancement of knowledge in the field of Management.
👏 We congratulate the authors on these achievements and on the work they have developed, which highlights the relevance and impact of the research conducted at GPMC.
