The article “Why do upgrades worsen consumers’ experience with their possessions?” has been published in the renowned European Journal of Marketing!
We congratulate the authors Maria Alice Pasdiora (School of Management, UFRGS), Vinicius A. Brei (UFRGS/MIT Media Lab), and Leonardo Nicolao (School of Management, UFRGS) for this significant academic contribution!
🔗 Access the article through the link:
https://www.emerald.com/insight/content/doi/10.1108/ejm-04-2023-0273/full/html
