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GPMC – Marketing & Consumption Research Lab

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GPMC

Author: Guilherme Zart

Examining Socio-Economic Isolation in Urban Spaces

05/30/2026 Guilherme Zart Presented

We are very pleased to share the recent publication of the article “Examining Socio-Economic Isolation in Urban Spaces”, authored by[…]

GPMC at EnANPAD 2025!

05/28/2026 Guilherme Zart Accepted

We are pleased to announce that four papers by researchers from the Marketing and Consumption Research Group (GPMC) were accepted[…]

GPMC Approvals at GMC 2025

05/14/2026 Guilherme Zart Presented

We are pleased to announce that two papers by researchers from the Marketing and Consumption Research Group (GPMC) have been[…]

International Recognition!

05/14/2026 Guilherme Zart Awards

Jaiany Rocha Trindade, aPh.D. candidate in the Graduate Program in Management at UFRGS, was named one of the winners of[…]

School of Management Professor strengthens academic ties in China

05/13/2026 Guilherme Zart Events

In July of 2025, Professor Vinícius Brei, from the School of Management and the Graduate Program in Management (PPGA/UFRGS), went[…]

Connection with Harvard University

05/13/2026 Guilherme Zart News

During his time in the United States, in addition to attending the 40th-anniversary celebrations of the MIT Media Lab, Professor[…]

Celebrating 40 years of innovation at the MIT Media Lab

05/13/2026 Guilherme Zart News

In the last week of October 2025, Professor Vinícius Brei attended the 40th-anniversary celebrations of the MIT Media Lab, one[…]

GPMC Visit to UFCG

05/13/2026 Guilherme Zart News

Ph.D. candidates Alina Flores and Jaiany Trindade, accompanied by Professor Edvan Cruz Aguiar (UAAC/CH – Federal University of Campina Grande),[…]

Successfully Defended Doctoral Dissertation

05/12/2026 Guilherme Zart News

The Marketing and Consumption Research Group (GPMC) is pleased to announce the successful Ph.D. dissertation defense of Pedro Faccio De[…]

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