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GPMC – Marketing & Consumption Research Lab

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GPMC

Author: Guilherme Zart

Presentation of Award-Winning Research Projects from an International Competition

08/10/2026 Guilherme Zart Awards, Presented

Two GPMC projects were recognized in international competitions organized by NSF I-GUIDE, highlighting the quality of the research conducted by[…]

From Mobility Intensity to Market Infrastructure: A Spatial AI Framework for Recovering Hidden Spatial Regimes and Multiscale Variation

07/26/2026 Guilherme Zart News

The project “From Mobility Intensity to Market Infrastructure: A Spatial AI Framework for Recovering Hidden Spatial Regimes and Multiscale Variation”[…]

Presentation of the Second-Place Award-Winning Research from an International Competition

07/08/2026 Guilherme Zart Events

The GeoLocate: Spatial Modeling of Market Entry Viability project earned 2nd place in an international competition organized by the NSF[…]

🌍 GPMC Papers Accepted at ISMS 2026

06/25/2026 Guilherme Zart Accepted

Two papers authored by GPMC researchers have been accepted for presentation at the ISMS Marketing Science Conference 2026, one of[…]

Doctoral Dissertation Defense

06/24/2026 Guilherme Zart Thesis defense

The Graduate Program in Administration at UFRGS invites you to attend the Doctoral Dissertation Defense of Isadora Gasparin. TITLEExpanding the[…]

🎉 GPMC Celebrates Another Important International Achievement!

06/24/2026 Guilherme Zart Awards

Researchers from GPMC were part of the teams awarded in the Spatial AI Challenge 2025–26, a highly competitive global competition[…]

Qualifying Examination II

06/24/2026 Guilherme Zart Thesis defense

The Graduate Program in Administration at PUCPR invites you to attend the Qualifying Examination II of the doctoral research project[…]

Papers Accepted at EnANPAD 2026!

06/10/2026 Guilherme Zart Accepted

GPMC celebrates the acceptance of five papers at EnANPAD 2026, the leading scientific conference in the field of Management in[…]

Research Seminar Presentation

06/10/2026 Guilherme Zart News

On April 21, doctoral candidate Jaiany Rocha presented a research seminar during her tenure as a Research Fellow at Harvard[…]

Annual Meeting of the American Association of Geographers

06/10/2026 Guilherme Zart Events

In March, our Harvard collaborator, Devika Jain, participated in the Annual Meeting of the American Association of Geographers (AAG). During[…]

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