The Marketing and Consumption Research Group (GPMC) is pleased to announce the successful Ph.D. dissertation defense of Pedro Faccio De Conto, held on April 29, 2026, at PPGA/UFRGS.
Dissertation Title:
Entrepreneurial Marketing as a Universal Strategic Paradigm: From Operational Fragmentation to Empirical Generalization
Advisor:
Prof. Dr. Vinicius Andrade Brei (PPGA/UFRGS)
Examining Committee:
- Prof. Dr. Fernando Bins Luce (PPGA/UFRGS)
- Prof. Dr. Can Uslay (Rutgers Business School)
- Prof. Dr. Christian Felzensztein (Clarkson University)
GPMC congratulates Dr. Pedro on this academic achievement and wishes him continued success in his career, highlighting his contribution to the advancement of research in Marketing and Strategy.
