Members of GPMC participated in the XLVI ANPAD Meeting on September 21st, 22nd, and 23rd, and presented their papers. The event promoted by the National Association of Post-Graduation and Research in Administration (ANPAD), EnANPAD is the 2nd largest scientific event in the field of Administration in the world and the largest event of the scientific community of Administration in Brazil.
The articles presented at the event were:
“Would Marketing Science be stronger had it been less frequentist and more Bayesian?” developed by Vinicius Andrade Brei.
“Business Opportunity Identification: a bibliometric analysis” developed by the authors Alina Fonseca Flores and Vinícius Andrade Brei.
“Personalização de Conteúdo na Netflix e suas relações na Satisfação do Consumidor” developed by the authors Jaiany Rocha Trindade, Elmano Pontes Cavalcanti, Laura Maria Aguiar Costa and Edvan Cruz Aguiar.
“Marketing para um Mundo Melhor: uma perspectiva histórica” developed by the authors Jheniffer Dany Lucas and Fernando Bins Luce.
