The papers selected for the XLVII ANPAD Annual Meeting, EnANPAD 2023, were published, and some members of our Research Lab had their studies approved. The articles selected for presentation at the event were:
“The Operationalization of Entrepreneurial Marketing: A Systematic Literature Review and Research Agenda” developed by Pedro De Conto and Vinicius Andrade Brei.
“Connecting Spatial Marketing and Business Opportunity Identification Theories: A Bibliometric Analysis” developed by the authors Alina Fonseca Flores and Vinícius Andrade Brei.
“Metaverse: A Means-End Chain Perspective” developed by Rafael Pereira Albuquerque, Jéssica Lima Miranda, Fernanda Klein, Ariano Bangemann e Luiz Antonio Slongo.
The event will take place on 26 to 28 September, in the Universidade Presbiteriana Mackenzie, São Paulo, SP.
ATTENTION to the next important date:
- 11/07/2023 – Deadline for registration of selected papers;
More information about the event can be accessed by the link: http://anpad.com.br/pt_br/event/details/125
Congratulations to the authors. We will meet at EnANPAD 2023!
