This week we will continue the GPMC research seminars. Come and learn a little about what we are doing this Thursday, the 22nd, from 9 am. PhD student Pedro De Conto will be in charge of the seminar and will present a little about her research “The Operationalization of Entrepreneurial Marketing“. The meeting will be hybrid. Feel free to join us! Below is a brief description of the seminar:
Entrepreneurial Marketing (EM) is a growing field that combines Marketing and Entrepreneurship and explores theories at their intersection. While early studies were largely theoretical, recent research has become more empirical, resulting in various attempts to define the concept of EM. However, different authors use different frameworks and dimensions, leading to fragmentation and disagreements about what constitutes EM. In this talk, Pedro will highlight overlapping EM dimensions and provide new perspectives to advance the field.
Link to the meeting: https://mit.zoom.us/j/92825888029
