From 3rd to 6th of July, Professor Vinícius Brei and Vilmar Oro Boff participated in the 32nd EURO Conference at Aalto University (Finland). On the occasion, Prof. Brei was chair in the session “MA-4: Machine Learning in Marketing and Behavioral Analytics” and also, in the same session, the paper “Utilitarian and hedonic consumer behavior in a supermarket setting: an unsupervised machine learning approach”, that he is co-author, was presented by Professor Burçin. Furthermore, Vilmar Boff presented the paper “Using satellite imagery and machine learning to forecast energy consumption”.
