On June 28th, Professor Vinícius Brei, leader of the GPMC, participated in a seminar about artificial intelligence and machine learning at Tampere University of Applied Sciences, TAU (Finland), presenting “Utilitarian and hedonic consumer behavior in a supermarket setting: an unsupervised machine learning approach.”
During this day, the event promoted presentations from international researchers that use artificial intelligence and machine learning in marketing and consumer research. In the afternoon, the workshop was an opportunity to explore and initiate research collaborations among those interested in these topics.
