Paper published

Our research group (https://www.ufrgs.br/gpmc) celebrates a publication this week!

The article entitled “Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments”, developed by professor / researcher Vinicius Andrade Brei (UFRGS), was published in Foundations and Trends®️ in Marketing (Vol. 14: No. 3 , pp 173-236).

To read the article, just access the link: https://www.nowpublishers.com/article/Details/MKT-065

The GPMC congratulates Vinicius Brei for this approval!