The Pacific University School of Business will host an exhibition and debate event on research in the field of Marketing. Professor Brei will kick off the day with the first presentation titled “Bridging borders: challenges and opportunities of researching with elite universities”.
The faculty’s presentation, along with the rest of the event, can be followed remotely.
For more information, visit: t.ly/VvIWo.
Starting at 8:30 AM, the schedule for presentations and debates is listed below.
9h: Bridging borders: challenges and opportunities of researching with elite universities – Vinicius A. Brei
9h50min: Question round – Carla Pennano
10h: A call for further academic research in marketing in Latin American nations: An illustration with sales force-based research – Carla Ramos
10h50min:Question round – David Mayorga
11h20min: Heuristics and Biases in Artificial Intelligence: Evidence from 40,000 Conversations with Large Language Models – Dilney Gonçalves
12h: Question round – David Mayorga
