Professor Brei teaches the course “Theory in Marketing” in the PPGA program on Mondays from 2:00 PM to 6:00 PM in room 105 at the EA. Over the next six weeks, the classes will cover topics that concern all students developing theses or dissertations, even those in other fields. Therefore, he has decided to open these classes to anyone interested, even if they are not enrolled in the course.
Attached are two documents (accessible via the link: https://linktr.ee/gpmc_ufrgs):
- A summarized course syllabus with detailed scheduling.
- Recommended bibliography. Those interested in studying the materials in advance can download the PDFs.
Anyone interested can attend the class in room 105 at the EA during the scheduled time. For any clarifications, please feel free to contact us.
Schedule:
01/04: How to Develop Interesting and Impactful Research Ideas?
08/04: Planning the Theory for a Research Project: Positioning, Relevance, and Impact.
22/04: How to Structure and Present New Theoretical Research?
29/04: How to Craft Theoretical Articles I: Systematic Literature Review using AI.
06/05: How to Craft Theoretical Articles II: Literature Review, Review Articles, Conceptual Articles, Meta-Analyses, and Bibliometrics.
13/05: How to Develop Models? How to Test and Enhance the Generalization of Theories in the Real World?
