Yesterday we had the presentation of the paper “Toward a Theory of Touchpoints: Evolution, Metatheoretical Analysis, and Conceptual Integration” presented[…]
Author: Jaiany Rocha
Paper published
The paper “Disaggregating Sales Prediction: A Gravitational Approach” was published in the renowned journal “Expert Systems with Applications”. We are[…]
GMC 2023 | Approved Paper
The paper titled ‘Would Marketing Science be Stronger if it Were Less Frequentist?’ by Vinícius A. Brei of UFRGS/MIT and[…]
Papper Accepted
The paper “Disaggregating Sales Prediction: A Gravitational Approach” has been approved for publication in the renowned journal “Expert Systems with[…]
GPMC Talk – December 1st
This Thursday (December 1st), at 9:15 am, in classroom number 103 of Business School or via the zoom link (https://mit.zoom.us/j/92825888029),[…]
Talk with Prof. Selim Balcısoy
The Marketing and Consumption Research Lab will bring Prof. Selim Balcısoy for a one-week visit (November 3rd to 10th) at[…]
EnANPAD 2022 | Papers presentation
Members of GPMC participated in the XLVI ANPAD Meeting on September 21st, 22nd, and 23rd, and presented their papers. The[…]
Thesis Presentation
Next Thursday, September 15, at 2 pm, GPMC member Sylvio Ribeiro de Oliveira Santos will defend his thesis “Artificial Intelligence[…]
EURO 2022 | Papers Presentation
From 3rd to 6th of July, Professor Vinícius Brei and Vilmar Oro Boff participated in the 32nd EURO Conference at[…]
Seminar on Artificial Intelligence and Machine Learning
On June 28th, Professor Vinícius Brei, leader of the GPMC, participated in a seminar about artificial intelligence and machine learning[…]
