A pioneering example of integration between academia and the private sector, Chair Tramontina Eletrik, a partnership between Tramontina’s electrical materials[…]
Author: Jaiany Rocha
Talk – Atlas of Opportunity
On Thursday, July 27th, 2023, Professor Vinícius Brei had a talk about the “Atlas of Opportunity – Brazil”. The event[…]
Presentation | Would marketing science be stronger had it been less frequentist?
On July 22nd, 2023, Prof. Vinícius Brei participated in the GMC (Global Marketing Conference) in Seoul – Korea, where he[…]
Talk – Atlas of Opportunity
On Thursday, July 27, 2023, Professor Vinícius Brei will have a talk about the “Atlas of Opportunity – Brazil”. The[…]
Paper Accepted
The paper “Satellite Imagery and Machine Learning for Channel Member Selection” has been approved for publication in the journal “International[…]
GPMC Research Seminars
This week we will continue the GPMC research seminars. Come and learn a little about what we are doing this[…]
EnANPAD 2023 | Approved Papers
The papers selected for the XLVII ANPAD Annual Meeting, EnANPAD 2023, were published, and some members of our Research Lab[…]
GPMC Research Seminars
This week we will begin the GPMC research seminars. Come and learn a little about what we are doing this[…]
Panel | Is There a Reproducibility Crisis in Science?
On Tuesday, May 16, 2023, Professor Vinícius Brei participated in the panel “Is There a Reproducibility Crisis in Science?” During[…]
Open Class | How to conduct a (systematic) literature review?
On the last Monday, March 27th, an open class of the Marketing Theory discipline of PPGA was held. The topic[…]
