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GPMC – Marketing & Consumption Research Lab

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GPMC

Workshop – Marketing for the Greater Good

11/09/2023 Eduardo News

The Marketing Analytics research group, in collaboration with GPMC, invites you to join us on Thursday, November 16th, from 9[…]

Paper Published

09/21/2023 Jaiany Rocha News

The paper “Forecasting system’s accuracy: a framework for the comparison of different structures” has been published in the journal “Applied[…]

Paper Accepted

09/12/2023 Jaiany Rocha News

The paper “Forecasting system’s accuracy: a framework for the comparison of different structures” has been accepted for publication in the[…]

Paper Published

08/20/2023 Jaiany Rocha News

The paper “Satellite Imagery and Machine Learning for Channel Member Selection” has been published in the journal “International Journal of[…]

PhD Dissertation Project Defense – Alina Flores

08/17/2023 Jaiany Rocha News

Tomorrow, August 18th at 10:00 am, student Alina Flores will defend her PhD Dissertation project titled “Spatial Marketing for Business[…]

Tramontina and UFRGS celebrate 10 years of partnership with the renewal of the Chair Tramontina Eletrik

08/14/2023 Jaiany Rocha News

A pioneering example of integration between academia and the private sector, Chair Tramontina Eletrik, a partnership between Tramontina’s electrical materials[…]

Talk – Atlas of Opportunity

08/02/2023 Jaiany Rocha News

On Thursday, July 27th, 2023, Professor Vinícius Brei had a talk about the “Atlas of Opportunity – Brazil”. The event[…]

Presentation | Would marketing science be stronger had it been less frequentist?

08/02/2023 Jaiany Rocha News

On July 22nd, 2023, Prof. Vinícius Brei participated in the GMC (Global Marketing Conference) in Seoul – Korea, where he[…]

Talk – Atlas of Opportunity

07/21/2023 Jaiany Rocha News

On Thursday, July 27, 2023, Professor Vinícius Brei will have a talk about the “Atlas of Opportunity – Brazil”. The[…]

Paper Accepted

07/15/2023 Jaiany Rocha News

The paper “Satellite Imagery and Machine Learning for Channel Member Selection” has been approved for publication in the journal “International[…]

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