This week we will continue the GPMC research seminars. Come and learn a little about what we are doing this[…]
EnANPAD 2023 | Approved Papers
The papers selected for the XLVII ANPAD Annual Meeting, EnANPAD 2023, were published, and some members of our Research Lab[…]
GPMC Research Seminars
This week we will begin the GPMC research seminars. Come and learn a little about what we are doing this[…]
Panel | Is There a Reproducibility Crisis in Science?
On Tuesday, May 16, 2023, Professor Vinícius Brei participated in the panel “Is There a Reproducibility Crisis in Science?” During[…]
Open Class | How to conduct a (systematic) literature review?
On the last Monday, March 27th, an open class of the Marketing Theory discipline of PPGA was held. The topic[…]
AMA Winter 2023 | Paper Presentation
Yesterday we had the presentation of the paper “Toward a Theory of Touchpoints: Evolution, Metatheoretical Analysis, and Conceptual Integration” presented[…]
Paper published
The paper “Disaggregating Sales Prediction: A Gravitational Approach” was published in the renowned journal “Expert Systems with Applications”. We are[…]
GMC 2023 | Approved Paper
The paper titled ‘Would Marketing Science be Stronger if it Were Less Frequentist?’ by Vinícius A. Brei of UFRGS/MIT and[…]
Papper Accepted
The paper “Disaggregating Sales Prediction: A Gravitational Approach” has been approved for publication in the renowned journal “Expert Systems with[…]
GPMC Talk – December 1st
This Thursday (December 1st), at 9:15 am, in classroom number 103 of Business School or via the zoom link (https://mit.zoom.us/j/92825888029),[…]
