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GPMC – Marketing & Consumption Research Lab

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GPMC

GPMC Research Seminar

06/04/2024 Eduardo News

This week, Professor Leonardo Nicolao will discuss with us the theme “O Acesso ao Consumo como Promotor de Significado e[…]

GPMC Research Seminar

05/21/2024 Eduardo News

This week’s meeting will be with Isadora Gasparin, a PhD student in Marketing at the School of Administration of UFRGS[…]

GPMC Research Seminar

04/30/2024 Eduardo News

This week’s presentation showcases Professor Edvan Aguiar (UFCG) delving into her research titled “Atlas of Opportunity Platform: Adoption, Usability and[…]

GPMC Research Seminar

04/22/2024 Jaiany Rocha News

This week’s presentation features Professor Carla Netto (PUCPR), who will discuss her research “Users’ registering to websites: Is it honeymoon?[…]

GPMC Research Seminars

04/15/2024 Eduardo News

This week’s presentation features Professor Marlon Dalmoro, Adjunct Professor at the UFRGS School of Management and Visiting Professor at the[…]

EMA 2024 | Approved Papers

04/09/2024 Jaiany Rocha News

The papers selected for the X ANPAD Marketing Conference, EMA 2024, were published, and some members of our Research Lab[…]

GPMC Research Seminars

04/03/2024 Jaiany Rocha News

This week, we will kick off with the research seminar rounds of our group members. Come and learn a bit[…]

Lecture Hall

04/02/2024 Eduardo Events

The Pacific University School of Business will host an exhibition and debate event on research in the field of Marketing.[…]

Open Classes – How to Develop Impactful Theories?

03/31/2024 Jaiany Rocha News

Professor Brei teaches the course “Theory in Marketing” in the PPGA program on Mondays from 2:00 PM to 6:00 PM[…]

Caldeira Talks: Atlas of Opportunity

01/22/2024 Jaiany Rocha News

Tomorrow, on January 23rd, at 4:00 PM, Professor Vinícius Brei will give a presentation talk about the Atlas of Opportunity[…]

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