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GPMC – Marketing & Consumption Research Lab

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GPMC

Author: Jaiany Rocha

Paper published

06/21/2022 Jaiany Rocha Sem categoria

Our research group celebrates a publication this week! The article entitled “Choice deferral: The interaction effects of visual boundaries and[…]

EnANPAD 2022 | Approved Papers

06/17/2022 Jaiany Rocha News

The papers selected for the XLVI ANPAD Annual Meeting, EnANPAD 2022, were published, and some members of our Research Lab[…]

Best Undergraduate Thesis

06/13/2022 Jaiany Rocha News

We congratulate Felipe Petry and his advisor, Professor Vinicius Brei, on winning the Best Undergraduate Thesis Award at EA UFRGS[…]

GPMC Meeting – May 12th

05/11/2022 Jaiany Rocha Geral

The Marketing and Consumption Research Group invites you to another research seminar this Thursday, May 12, 9 am, at the[…]

Marketing & Consumption Reaserch Lab invites to the 1st meeting of 2022

03/29/2022 Jaiany Rocha Geral

The Marketing and Consumption Research Group (https://www.ufrgs.br/gpmc/) invites you to its formal opening of the school year this Thursday, 3/31,[…]

EnANPAD 2021 | Approved Papers

07/18/2021 Jaiany Rocha Sem categoria

The papers selected for the XLV ANPAD Meeting, EnANPAD 2021, were published, and some members of our Research Lab had[…]

COMPETITIVE PAPER ACCEPTED

12/16/2020 Jaiany Rocha Sem categoria

The PhD student Maria Alice Pasdiora, member of our research lab, had her paper entitled “Do Upgrades Influence How Much[…]

GPMC Meeting – September 10th

09/09/2020 Jaiany Rocha Sem categoria

This Thursday we will have another seminar of our research lab (https://www.ufrgs.br/gpmc). Maria Alice Pasdiora, doctoral student at PPGA /[…]

Paper published

09/02/2020 Jaiany Rocha Sem categoria

Our research group (https://www.ufrgs.br/gpmc) celebrates a publication this week! The article entitled “Machine Learning in Marketing: Overview, Learning Strategies, Applications,[…]

GPMC Meeting – August 31st

08/28/2020 Jaiany Rocha Sem categoria

The next meeting of our research group (https://www.ufrgs.br/gpmc) will be different! We invite you to attend the Public Defense of[…]

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