Vinícius Andrade Brei
Current Positions
- Honorary Fellow (Visiting) — University of Cambridge, United Kingdom
- Associate Professor of Marketing — Escola de Administração, UFRGS
- Research Affiliate & Connection Science Fellow — Massachusetts Institute of Technology (MIT), USA
- CNPq Research Productivity Fellow (PQ)
Education / Academic Background
- 2026. Postdoc (in progress): Frugal Artificial Intelligence, University of Cambridge, United Kingdom.
- 2019. Postdoc: Social Psychology/Machine Learning, Harvard University, USA.
- 2007. PhD: Management Sciences, École des Hautes Études Commerciales (HEC), France; Marketing (UFRGS).
- 2001. Master’s degree: Marketing (UFRGS), with a period as a Visiting Scholar at Case Western Reserve University, USA.
- 1998. MBA: Brazilian Institute of Capital Markets (IBMEC).
- 1995. Bachelor’s degree: Management, University of Brasília (UnB).
Areas of Interest
Theoretical
- Consumer Behavior (Judgment and Decision Making)
- Consumer / Predictive Analytics
- Demand Forecasting and Market Potential
- Market Dynamics
Methodological
- Artificial Intelligence
- Behavior / Demand Prediction
- Forecasting
- Geo-spatial Analysis
- Bayesian Inference
- Causal Inference
- Experimental Design
- Data Science and Open-Source Tools
Links & Resources
| Resource | |
|---|---|
| 📄 CV (English) | Download PDF |
| 📄 CV Lattes | View Profile |
| www.linkedin.com/in/brei | |
| 🔬 Research Lab | GPMC – Marketing and Consumer Research Group |
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Posições atuais:
- Honorary Fellow (visiting), University of Cambridge, Reino Unido
- Escola de Administração UFRGS: Professor Associado de Marketing
- Massachusetts Institute of Technology (MIT) EUA: Research Affiliate & Connection Science Fellow
- Coordenador da Pós-Graduação (mestrado e doutorado) no PPGA
- Bolsista de produtividade em pesquisa (PQ) do CNPq
Formação:
- 2026. Pós-doutorado: Frugal Artificial Intelligence, University of Cambridge, Reino Unido
- 2019. Pós-doutorado: Social Psychology/Machine Learning (Harvard University, EUA).
- 2007. Doutorado: Sciences de Gestion (École des Hautes Études Commerciales – HEC – França); Marketing (UFRGS).
- 2001. Mestrado: Marketing (UFRGS), com período como Visiting Scholar na Case Western Reserve University, EUA.
- 1998. MBA: Instituto Brasileiro de Mercado de Capitais (IBMEC)
- 1995. Graduação: Administração, Universidade de Brasilia (UnB).
Principais áreas de interesse:
Teóricos:
- Consumer behavior (Judgement and Decision Making)
- Consumer/predictive analytics
- Demand forecasting and market potential estimation
- Market dynamics
Metodológicos:
- Artificial Intelligence
- Behavior/demand prediction
- Forecasting
- Geo-spatial analysis
- Bayesian inference
- Causal inference
- Experimental design
- Data Science and open-source tools
LinkedIn: www.linkedin.com/in/
Sala: 444
Telefone: (51) 3308.3837
E-mail: brei@ufrgs.br
Grupo de pesquisa:
GPMC – Grupo de Pesquisas sobre Marketing e Consumo
